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Sean Salleh

Sean Salleh is a data scientist with experience in guiding marketing strategy from building marketing mix models, forecasting models, scenario planning models, and algorithms. He is passionate about consumer technologies and resource management. He has master’s degrees in Operations Research from University of California Irvine and Mathematics from Northeastern University.

Fast Times to the Core

Sean Salleh 24 Jan 2014 Analytics and OR

I remember a time when my driver’s license was just a learner’s permit, tater tots were the best part of lunch, my Great Gatsby book report was due on Friday, and physics was all about stick figures and...

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Salesforce Performance Attributes and Prediction

Sean Salleh 06 Dec 2013 Modeling methods

Running the sales arm of a company has its mix of regular client communications and stressful growth seeking periods. Good management of the salesforce and expectations from executives to salespeople demands understanding attributes of salesforce performance. Imagine needing to ramp...

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Smart Grid Electricity Management and Decision Analytics

Sean Salleh 04 Dec 2013 Analytics and OR, Case studies and applications, Energy and environment, Modeling methods, Risk and uncertainty

To smart or not to smart, that is the question! Except, despite what our TV offerings often display, going smart is always the best choice. Like any human-made system, we should aim toward smart designs, and we need this for...

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Climate Change Effects and Econometric Electricity Demand Forecasting

Sean Salleh 02 Dec 2013 Analytics and OR, Energy and environment, Risk and uncertainty

Whether you find global warming as an ethereal notion only worthy of banter or,  like many scientists, a real phenomenon to be studied, the effects pose difficulty for practitioners to forecast the behavior of commodities like electricity and...

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Electricity Price Forecasting via Time-Series, Regression, and Nearest Neighbor Models

Sean Salleh 29 Nov 2013 Analytics and OR, Modeling methods, Risk and uncertainty

Flip the switch and the light goes on. How simple it is to take this for granted. Large-scale engineered and networked systems manage our daily electrical needs, and many negotiations and transactions happen so that we can fire up our...

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Predictive Analytics and Theories for Crude Oil Price Fluctuations Using Time-Series Models

Sean Salleh 28 Nov 2013 Analytics and OR, Modeling methods, Risk and uncertainty

What’s in a barrel of crude oil? For starters, its price affects global economies. The Asian Financial Crisis that started in 1997 had international investors put a lid on funding, which sparked reductions in oil exports. With boiling demand for...

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Predictive Analytics for Commercial Air Travel Demand from Passenger Decision to Individual Market M

Sean Salleh 25 Nov 2013 Analytics and OR, Case studies and applications, Modeling methods

The recent global recession that spread since 2008 hit us hard, and commercial air travel received no dispensation. Although jet fuel prices dropped in 2009, the dwindling air travel demand produced a “worst-ever” performance for world air carriers, as noted in...

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Risk Analysis Methods from Probability, Clustering, to Multi-attribute Utility Theory

Sean Salleh 22 Nov 2013 Analytics and OR, Modeling methods, Risk and uncertainty

Machine failure, patient injury, terrorist attacks, and oil spills are just a few events we endure and have to prepare for in life, and they are things that we have to manage. It is hard to manage things that are...

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Risk Management Analytics in Clinical Trials via Data Quality Assurance and Methods

Sean Salleh 20 Nov 2013 Modeling methods, Risk and uncertainty

Whether they are for preventing malaria, detecting melanoma, diagnosing Alzheimer’s disease, treating diabetes, or improving the quality of life for soldiers post-war, clinical trials are crucial. Invalid conclusions from these trials can lead to an array of detrimental side-effects,...

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Statistical Analysis for Decision Support Tools in Multiple Testing and Internet A/B Testing

Sean Salleh 19 Nov 2013 Modeling methods, Risk and uncertainty

Like retail storefronts with well-dressed mannequins, many internet-facing businesses seek to design their webpages with artistry and easily usable services to meet their goals. Pharmaceutical companies test different treatments to find the best of the bunch. Plastics companies building quality...

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