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The Challenge
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 VISA's
member banks offer hundreds of different VISA credit
and debit cards. Different cards offer different
interest rates and fees, and options for balance
transfer, bill payment, online management. They
provide a wide variety of reward programs, cash
rebates, airline mileage, and more. A consumer's
eligibility for each color of card -- classic, secured,
gold, or platinum -- depends on their creditworthiness.
How is the poor bewildered consumer to find the
card that will best meet her individual needs?
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Why Analytica?
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Analytica's visual modeling and Intelligent Arrays
supported rapid development of the core intelligence
of the consumer advisor, including selecting questions
to ask users, scoring products according to consumer's
needs, and explaining recommendations.
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Helping consumers online choose a credit card
Ask
Jeeves purchased Lumina's consumer Advisor technology
and licensed Analytica, on which the technology was
based, to create the Jeeves Advisor. 
The
Jeeves Advisor has assisted hundreds of thousands
of consumers make better informed choices, at VISA,
Nike, and other companies. The VISA Card Advisor assists
consumers and small businesses in choosing the most
suitable card on the VISA web site 24x7.